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This is an era of technology and intense competition; start-ups are growing like mushrooms and the internet is flooding with new websites every single day. Now, you have a website and, of course, want to be found in the top searches of SERP. But how do you get there? What will it take to get over the interminable SEO keywords that and shine on the horizon? The answer lies in the question itself. SERP picks up a new entry in 3-6 months Let us see the basics here, web presence has to be built over time, new websites take time to emerge under the Google search box. Many studies carried out in this field have confirmed that it is not a one day task to become a part of the top searches on SERPs. On average, a website can take around three to six months to become popular enough to come up in the top searches of Google or any other search engine. The internet has an overloaded nexus of websites, on top of that new ones, keep adding up, there is no magic wand that will push your websi

In today’s digital world, it’s like living in a house made of glass where anyone can see you and you have the power to see the world! Just like social media has helped social groups to stay connected 24x7, it has also given businesses a platform to market themselves and reach their customers directly. There was a time when many corporate houses had to spend a fortune in learning about their customers. Today, most of the customers are just sitting behind your screen looking directly at you. They know where to go, what to look for and what to buy! They are reading about your every second and are reviewing your products/services even faster. As a business having customers/consumers so close to is a big advantage. Now, it’s easy for you to study the trends, learn about your target group and create a product which will impress them. However, this advantage can become a detriment if you ignore the trends or analytics of the digital world. In a cut-throat competitive market, where yo

You must be familiar with the good guy vs. bad guy rule. In traditional movies, the good guys were seen wearing white hats, but the bad guys adorned the black hat. How is this information adequate for your question? It definitely is significant because this is what linked ethical SEO and unethical SEO is. Increasing user experience is promoted by search engines but what happens when a user is not gaining any experience, but the website is improving its ranking? It is what we call as ‘Black Hat SEO’, an illegal way to promote a website’s rankings. Manipulating search engine’s algorithm just to advance a website’s ranking is unethical and illegitimate. Many businesses take the risk but if one wants to stay in this field, then, one needs to be aware of the consequences. The sophistication of search engines is closing the future of the black hat SEO. Banning and de-indexing websites found with black hat SEO is a common approach nowadays. Avoid Using Keywords as a Dressing Someti