You must be familiar with the good guy vs. bad guy rule. In traditional movies, the good guys were seen wearing white hats, but the bad guys adorned the black hat. How is this information adequate for your question? It definitely is significant because this is what linked ethical SEO and unethical SEO is. Increasing user experience is promoted by search engines but what happens when a user is not gaining any experience, but the website is improving its ranking? It is what we call as ‘Black Hat SEO’, an illegal way to promote a website’s rankings.
Manipulating search engine’s algorithm just to advance a website’s ranking is unethical and illegitimate. Many businesses take the risk but if one wants to stay in this field, then, one needs to be aware of the consequences. The sophistication of search engines is closing the future of the black hat SEO. Banning and de-indexing websites found with black hat SEO is a common approach nowadays.
Avoid Using Keywords as a Dressing
Sometimes, beginners are not aware of these practices; they see it as a way to promote their website. But excess or repetitive use of keywords scattered all over the content may result in your website getting banned by the search engines. In fact, some are not even aware of the term ‘Black Hat SEO’ at all. The basic rule of search engine optimization (SEO) is not to violate the search engine’s guidelines. Keyword stuffing viewed as a valid technique by new websites has been credited as a means of black hat SEO. You may think that how I am then supposed to include keywords, how will the SEO work then?
Balance it and Avoid Repeating Keywords
Keyword stuffing is not just stuffing all the keywords. Instead, it is when unnecessarily words are fitted in to generate traffic for the website. Imagine, there is a hospital specializing in cardiology and their content is, “We, here at XYZ are best cardiology hospital in ABC. Known as the best cardiology hospital, we offer comprehensive care with satisfactory results. Our credit as the best cardiology hospital is derived from our dedicated medical services.” In short, it is not rocket science to decipher if the use of keyword in any content is forced or it is stuffed everywhere just for the purpose of attracting traffic.
Keep the Essence of Content intact
If you want to avoid keyword stuffing, always use the keywords in a balanced format and we will help you to learn it. First thing, do not use just one or two keywords in your content, instead use a set of them. As per the last example of keyword stuffing, the solution would be to include more keywords such as top cardiology hospital in ABC and best cardiology doctor. Secondly, allocate proper space between two keywords. If possible only use one keyword per paragraph. Well-Written content with balanced keywords will increase a user’s experience and boost your website’s rankings as well.