In today’s digital world, it’s like living in a house made of glass where anyone can see you and you have the power to see the world! Just like social media has helped social groups to stay connected 24x7, it has also given businesses a platform to market themselves and reach their customers directly.
There was a time when many corporate houses had to spend a fortune in learning about their customers. Today, most of the customers are just sitting behind your screen looking directly at you. They know where to go, what to look for and what to buy! They are reading about your every second and are reviewing your products/services even faster.
As a business having customers/consumers so close to is a big advantage. Now, it’s easy for you to study the trends, learn about your target group and create a product which will impress them. However, this advantage can become a detriment if you ignore the trends or analytics of the digital world. In a cut-throat competitive market, where you have opponents ready to take your piece of cake, you have to have a concrete strategy to not let your customers swayed away. What can you do?
Do your Research Well
It may sound very traditional and tedious but then this should be the first step before you begin with any strategy. And, when it comes to digital marketing strategy you should take every step very cautiously. Don’t worry! Today, there are many tools like Google analytics which will help you in learning about SERP tally, your target groups, what interests them and more. This will help you in starting with a plan which is built exclusively for your consumers.
SEO Keywords, this is a term which has become a mantra for every digital marketing strategy. Of course, reaching out to your target group is what you intend. For some businesses, the objective is to build their brand and its presence while for some it is to get leads and data. Knowing what is in trend and what keywords are most searchable, let businesses channel their strategy towards that road. While there is an endless list of keywords for every sector, picking the right ones, using them smartly and tossing them at the right target set the right boomerang effect in accentuating ROIs of your business.
Content is king
To win any war the pawns have to be set ingeniously. Content has always been at the centre of any marketing strategy. In the era preceding the digital boom, it was the catchy jingles and impactful writing which made the right ripples in getting the consumer close to a product. The ‘hamara bajaj’ or ‘I am a Complan boy’ still rings with today’s consumer. The content was king then and the content is king now. The only difference is that the frequency of churning out words has increased. Today, there is interminable content available for every product/service. As a business or a service provide you have to stand out and present your uniqueness to your target group. The content not only has to be unique but also has to be quirky enough and impactful enough to interest a user.
Content strategy is the main pillar in creating a full-proof and impactful marketing strategy when you are eyeing consumers on a digital platform. You cannot just fill in SEO keywords; a meaningful and informative content is required to support that. If you have the right product and right passion all you need is theright content to take your product/service to your users.